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Join Ellie Lum, Klum House founder, and Kath Forgan, Klum House brand strategist for a day of demystifying branding and pricing your goods for maker businesses. Choose to attend only one workshop or both for a $10 savings.

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Branding a Maker Business

This introductory three hour workshop is broken down into two parts. Part One breaks down the key elements of a maker business model. You’ll gain a broader understanding of how all these elements work together and apply them to your own business. Bring your general business questions!

In Part Two we’ll focus on demystifying branding a maker business. You’ll learn how branding contributes to a strong business, and walk away with priceless info that you can apply to your business! Bring your branding questions!

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Pricing Handcrafted Goods

Are you wondering how to go about pricing the stuff you make? In this three hour workshop Ellie Lum will demystify the ins & outs of what to consider when pricing your goods for market. We’ll cover Ellie’s basic formula and you’ll learn how to apply it to your own handcrafted goods.

A Maker Business Workbook is included in the price of class ($25 value).



Price: $80
Take both workshops for $150 — A $10 savings!

Time: 10am - 1pm

Level: Absolute Beginner
No business experience needed whatsoever.

Part One: The Maker Business Model

Ellie will lead you through a general overview of all the elements that make up a business model. Through hands-on worksheets and group discussion, you’ll outline the key resources for your business, strong revenue streams, and channels for selling. Ellie will end her portion with a q&a, so bring your general business questions!

Part Two: Branding a Maker Business

What does it mean to have a cohesive, strong brand? How does strong branding contribute to more profit? This lecture will demystify what branding is and the role it plays in launching or scaling your business. Kath will share the branding process through the tory of Klum House’s journey from basement sewing workshops to an internationally recognized pattern house. Gain perspective on how to navigate the branding journey with actionable steps, whether you are a solo operation with minimal budget or in the middle of expansion, or are just beginning to think about building a business. . Lecture will be followed by a group Q&A to dig deeper into your specific branding goals for your business!


Part One: The Maker Business Model

  • Understand the elements of a maker business model

  • Apply the maker business model framework to your business

  • Connect with others and gain support from shared experiences

  • Q & A with Ellie: Get your general business questions answered!

Part Two: Branding a Maker Business

  • Connect with others and gain support from shared experiencesWhat is branding?

  • Where / how does branding operate?

  • Learn to identify your  Brand Personality

  • Translating value propositions into aesthetic choices to establish  perceived value.

  • Building a brand aesthetic - finding your style.

  • Positioning your aesthetic within the market.  

  • How do aesthetic choices spark audience engagement. (Lifestyle)

  • The challenges of brand development and the process of designing

  • The branding journey (iteration) and telling stories!

  • Resources for working with graphic designers, or managing your own creative brand aesthetic.



Price: $80
Take both workshops for $150 — A $10 savings!

Time: 2pm - 5pm

Level: Absolute Beginner
No business experience needed whatsoever.


We’ll dive into the production launch process including conception, sampling, and production. Using finished goods as examples, Ellie will share her patterns, sketches and mood boards with you. This information will be used as a jumping off point for you to work on your own designs, production plan, or pricing calculators for your products.

  • How to design for your target market

  • Gain an understanding of the sample making process

  • How to use a pricing calculator to find out retail & wholesale prices for your products

  • How design & pricing interact

  • Grasp the concepts of valuation in the market

  • Understand the relationship between COGS (cost of goods sold) & sale price

  • Learn how to use a pricing calculator

  • Understand considerations for designing for market

  • Gain insight into Revenue Streams AKA managing the money side of things


I left feeling inspired and energized by the skills I learned as well as the energy, support and joy of making I felt from the group. I appreciate that Ellie was able to give all of us individual attention while keeping us all on track. I never felt rushed— just gently guided and supported. Thank you for meeting us where we were!


What To Expect
Meet The Teachers

Your hosts are maker business owner Ellie Lum, who has over twenty years experience running multiple maker businesses and Kath Forgan, Klum House brand strategist and graphic designer who holds a MFA in Applied Design and Craft. They’re excited to share with you what they’ve learned and facilitate helpful exercises in a humorous + informative way.

Be ready to laugh, learn, connect and feel more empowered and knowledgeable in the creative and laid back setting of Klum House. Snacks and drinks provided!

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Hi! I’m Ellie Lum

I’m a maker and a teacher. I started Klum House because I love encouraging and inspiring people by teaching sewing tips & tricks through fun, hands-on workshops. With clear instructions and 20 years experience, I will teach you how to make wares that look like they came off the shelves of your favorite handcrafted goods shop!

Ellie’s Story

In 1998, Ellie co-founded  R.E. Load Bags, a custom messenger bag company, which set the standard for many other companies that make custom bags. Over the years, she fell in love with teaching industrial sewing through training folks to make bags for R.E. Load. Ellie saw how those skills opened up a trainee’s creative potential and formed a foundation that could be continually built on.

Ellie went onto start Klum House in 2015, born out of the desire to share professional bag making skills with everyone. Klum House now boasts an in-house bag pattern & kit line, as well as a collaborative making studio and creative education space where local artists & maker share their skills.

Read More—>


Meet Kath, The branding genius behind the Klum House brand.

Kath Forgan has worked in branding and taught graphic design for over ten years, developing many successful brands along the way, including Klum House.  She is British and came to Portland in 2016 to study a masters in Applied Craft and Design (PNCA / OCAC). During this period she found her niche intersecting between teaching, branding, making, and the craft business.  With a broad aesthetic knowledge and philosophical underpinning, she is delighted to help businesses reach new audiences, and grow into sustainable, ethical and creative ventures.


Klum House Workshop

The Hub Building
3808 N Williams Ave. #132
Portland, Oregon 97203

We are located inside the Hub Building hallway corridor (we do not have a sidewalk storefront). Enter through the Hub building door on N Williams with the Klum House sign above it. Walk down the hall & take a left. You'll see the Klum House sign hanging above our door.

*Please note: We have street parking, so please arrive a few minutes early to allow ample time to park.

Questions? Send us a note!


Review our cancellation & rebook policy:

  • We require at least 7 days notice prior to the start of class to cancel for a full refund.

  • We require at least 48 hours notice prior to the start of class to rebook for a later class.

  • Full payment for class is due at time of sign up in order to secure your spot in class.

  • No shows forfeit any refund or rebook.

  • If Klum House cancels a class that you registered for, you are entitled to either a cash refund or a rebook to a later class.

  • If you transfer your registration to another class with a higher price, you are subject to pay the difference.